I recently had the pleasure of working with a great photographer who needed a new branded look for her business.
Stacey Steinberg specializes in photography for children and families in the Florida area. She writes on her website, “I love photographing children and families in their natural state. …My photographs are rarely (if ever) posed and I never ask a child to “sit still”. I love watching your kids be themselves.”
That philosophy was the driving force behind my designs for her. I wanted her new logo to feel organic and in its natural state, like her photographs. That meant designing it by hand, which I love to do, instead of relying on a digital font.
First I created a signature watermark that she could use on all of her photographs. It’s important to do that when sharing your professional work on Facebook. It helps drive traffic back to your own site, establishes your brand, and prevents people from stealing your work. However, it’s imperative that it not take away or distract from the photograph. Yes, that’s a lot of pressure for one single graphic.
The design I made for her was a hand-written “signature” of her name. It stretches across each of her photos as a simple statement. I filled in the holes of the letters to give it a little extra style. I also gave Stacey the option of changing the color of the signature line to match the photograph it would be overlaying.
I set up a template for her using MOO business cards. On the front it establishes her branding and contact information. On the back of the card, thanks to MOO’s double-sided printing service, she can feature a collection of photographs from her portfolio, also using the signature line.
I love the font I used for her contact info on the front of the card. Even though it’s digital, it still carries through the hand-drawn look we were establishing for her brand. I found it at dafont.com, which is my go-to source for terrific typography by aspiring artists.